The hotel itself was perfectly reasonable, if a little dispassionate, which is what you expect from these new type of hotels, I suppose. There is no reception and no amenities, and communication with the hotel is largely carried out online. When I spoke to staff on the phone they were perfectly pleasant and when there was a very minor maintenance issue it was resolved swiftly and the maintenance worker was efficient and very polite.
The room was air-conditioned, clean and reasonably appointed. The location cannot be faulted, just off Tottenham Court Road, a short walk from the tube.
My main issue is that the hotel forced me to upload an image of my passport before check in, with the threat of cancellation, and claimed that I was required by law to do so. There is no such law in the UK which requires hotels to collect passports and they have subsequently admitted this. It feels quite grubby for a company to unnecessarily collect highly persona data and I'm concerned about the extent to which it was safely stored. I certainly would not choose to provide images of my passport to any company given the choice. Let's just hope it was not shared and there were no data leaks!